Best Digital Marketing Institute in Kolkata

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Unit No.304, Diamond Arcade, Kolkata, WB - 55, India

Free Digital Marketing Courses

Explore the world of digital marketing with our Free Digital Marketing Courses. Ideal for beginners, this course provides a comprehensive foundation in the essential concepts and tools used in the digital marketing industry. Learn at your own pace and kickstart your journey into digital marketing without any financial commitment.

COURSE OVERVIEW

In Dept Explaination

Key Points Covered

CURRICULUM

What You Will Learn:

  • Building Your Business Strategy: Learn how to develop a roadmap for your digital business, with clear goals and milestones that guide your path to success. This section covers market research, identifying your target audience, and crafting a scalable business model.
  • Digital Marketing & Customer Acquisition: Master the art of attracting and retaining customers through digital channels. From crafting compelling online ads to understanding social media algorithms, you’ll learn how to capture attention and convert interest into loyal customers.
  • Data-Driven Decision Making: Discover how to use digital analytics tools to measure the effectiveness of your marketing campaigns. Learn to track key metrics such as conversion rates, customer engagement, and ROI (Return on Investment), so you can make smarter business decisions.
  • Finance & Budgeting for Digital Entrepreneurs: Learn the ins and outs of managing your finances as a digital entrepreneur. We’ll cover budgeting, managing cash flow, and understanding digital payment systems, taxes, and other financial considerations.
  • Legal Aspects of Digital Business: Understand the legal foundations of running an online business, including intellectual property rights, online contracts, and ensuring compliance with data protection regulations such as GDPR.
  • Additional Resources & Tools: Get access to free tools, templates, and guides that will help you create your business plan, conduct market research, and streamline your operations.

Course Features:

  • Duration: Self-paced; approximately 4-6 hours of learning material
  • Price: Free
  • Format: Video lessons, case studies, downloadable templates, quizzes, and actionable resources
  • Structure: Flexible learning with lifetime access to course materials

By the end of this course, you will have a solid foundation in digital entrepreneurship, equipped with the knowledge, resources, and confidence to launch and scale your online business. Start your entrepreneurial journey today!

What You Will Learn:

  • Introduction to Digital Marketing: Start with an understanding of what digital marketing is, the channels involved, and the key concepts such as inbound vs outbound marketing, and the digital marketing funnel.
  • Search Engine Optimization (SEO): Dive into the world of SEO. Learn how search engines work, what factors impact your rankings, and how to perform on-page and off-page SEO to boost your website’s visibility. We’ll also cover advanced strategies like implementing LSI (Latent Semantic Indexing) and understanding Google’s evolving algorithms.
  • Social Media Marketing: Learn how to build a presence on platforms like Facebook, Instagram, LinkedIn, and Twitter. This module teaches you how to create effective social media strategies that engage your audience, build brand awareness, and drive traffic to your website.
  • Email Marketing: Discover the power of email marketing and how to create compelling newsletters and promotional emails. Learn how to build and segment your email list, craft messages that convert, and optimize your email campaigns for maximum impact.
  • Content Marketing & Strategy: Learn how to create valuable, relevant content that connects with your audience. This section covers the principles of content creation, content calendars, blog writing, video content, and the role of storytelling in digital marketing.
  • Lead Funnels and Conversion Optimization (CRO): Master the art of creating lead funnels that guide prospects through the buyer’s journey. Learn how to design effective landing pages, implement calls-to-action, and optimize your conversion rate.
  • Key Marketing Models: Get familiar with essential models like the POEM (Paid, Owned, Earned Media), the AACRO model (Awareness, Acquisition, Conversion, Retention, and Optimization), and more.

Course Features:

  • Duration: Self-paced; approximately 6-8 hours of learning material
  • Price: Free
  • Format: Video tutorials, real-world case studies, quizzes, and practical assignments
  • Structure: Interactive lessons, downloadable resources, and marketing templates

By the end of this course, you will have a thorough understanding of how to create a complete digital marketing strategy, from SEO to content creation, and how to implement it for business growth. Enroll now and become a confident digital marketer!

What You Will Learn:

  • On-Page SEO: Understand the key components of on-page SEO, including keyword research, optimizing title tags, meta descriptions, and headers, as well as the importance of content quality and relevance.
  • Off-Page SEO: Learn the significance of backlinks, social signals, and the importance of building relationships with other websites to improve your domain authority.
  • Google Search Console & Analytics: Learn how to use Google’s powerful tools to track your website’s performance, monitor keyword rankings, and optimize your content based on analytics.
  • Technical SEO: Delve into the technical aspects of SEO, including optimizing your website’s load speed, mobile-friendliness, and site structure to improve user experience and rankings.
  • Link Building: Discover ethical link-building strategies that help you acquire high-quality backlinks and increase your website’s authority.
  • Local SEO: Learn how to optimize your site for local search, including how to set up and manage your Google My Business profile, and how to target local keywords to attract nearby customers.
  • Advanced SEO Strategies: Gain insights into advanced SEO techniques such as schema markup, voice search optimization, and the role of AI in SEO.

Course Features:

  • Duration: Self-paced; approximately 4-5 hours of learning material
  • Price: Free
  • Format: Step-by-step video lessons, practical SEO exercises, and case studies
  • Structure: Interactive lessons with real-world applications

By the end of this course, you will be able to apply both on-page and off-page SEO strategies effectively, optimize your website for better rankings, and understand the key tools that will help you track your SEO performance. Start mastering SEO today

What You Will Experience:

  • Introduction to Digital Marketing: Understand the basics of digital marketing, including its different branches (SEO, SEM, email marketing, social media) and why it’s essential for modern businesses.
  • Explore Your Interests: Assess whether digital marketing aligns with your skills and passions. The demo class is designed to help you identify if this is the career path you want to pursue.
  • Digital Marketing Tools & Platforms: Learn about popular tools used in digital marketing, including Google Analytics, Facebook Ads Manager, and SEO platforms like SEMrush and Ahrefs.
  • Personalized Feedback & Next Steps: After the demo session, get personalized feedback from instructors on what areas you should focus on to develop a career in digital marketing.

Course Features:

  • Duration: 1-2 hours (live or on-demand)
  • Price: Free
  • Format: Live classes, Q&A sessions, and personalized guidance
  • Structure: Interactive live demo with a focus on hands-on learning and exploration

By the end of this class, you’ll have a clearer idea of whether digital marketing is the right field for you and the foundational knowledge to pursue a more in-depth digital marketing career.

Why Choose Us?

  • Completely Free: All our courses are 100% free with no hidden costs or upsells.
  • Expert Instructors: Learn from industry experts who share practical knowledge and real-world experiences.
  • Lifetime Access: Enjoy lifetime access to all course materials, allowing you to learn at your own pace.
  • Engaging Learning Experience: Our courses feature engaging video lessons, quizzes, practical assignments, and downloadable resources to keep you motivated.

Start learning today and take the first step toward becoming a successful digital entrepreneur, marketer, or SEO expert!

Course Price: Free

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